Film Mentors: Digital Media - Keyvan Peymani
Keyvan Peymani is the head of the Digital Strategy Division of ICM Partners, reporting to the Executive Board. ICM Partners is one of the preeminent talent and literary agencies in the world, representing clients in the fields of motion pictures, television, publishing, music, theater, branded entertainment and digital media, with principal offices in Los Angeles, New York and London.
As head of digital strategy, Mr. Peymani’s focus is the expansion of the agency’s efforts across all aspects of the technology and digital sectors, bringing innovative opportunities to the agency and its clients, including the creation of new businesses and investments with long-term benefits.
Prior to joining ICM Partners, Mr. Peymani served as Vice President of Direct to Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw the Media Manufacture on Demand, Mobile Applications and Out My Window business lines and worked on industry leading forays into the first fully digital movie applications, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney’s music group; and he was the Chief Operating Officer of Nettwerk Music Group.
Mr. Peymani began his career leading his own new media company and has advised Fortune 100 companies around the world. In addition, he currently serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.