Award-winning music industry publicist Marc Lipkin has been Director Of Publicity for Alligator Records since September 1992.
Marc has placed countless feature stories and reviews, both locally and nationally, in newspapers, magazines and on-line. He has worked to book performances and interviews on national television and radio for Alligator artists, including Koko Taylor, Mavis Staples, Shemekia Copeland, The Holmes Brothers, Luther Allison, Marcia Ball, James Cotton, JJ Grey & Mofro, Anders Osborne, Rick Estrin & The Nightcats, Guitar Shorty, Charlie Musselwhite, Lil' Ed & The Blues Imperials, Tommy Castro & The Painkillers and many others.
During his tenure at Alligator, he has written every artist bio for each new release (numbering near 180). Samples of his work are featured in "The Billboard Guide To Publicity" (2nd Edition), written by Jim Pettigrew. An interview, including a discussion on publicity tactics and techniques, appears in Tad Lathrope's "This Business Of Music."
In 2005, Marc received the Keeping The Blues Alive Award For Publicist of The Year from the Memphis-based Blues Foundation, becoming the first-ever recipient of the award in this newly created category.