SXSW Mentor Sessions


What is the SXSW Mentor Program?

Mentor Sessions were a new addition for the 2012 event and allow SXSW registrants to sign up with a well-established industry professional for a short one-on-one meeting to discuss career-related advice. These Mentor Sessions are extremely important because they will help formalize many of the networking processes that have happened organically at SXSW in the past.

Where do I go to sign up for a Mentor Session?

Go here --

Do I need to sign up for an account?

If you’ve previously created an account with SXSW, the same login information can be used. Otherwise, you can create an account here --

Do I need to be registered to attend SXSW to sign up?

Yes. You must be registered to attend SXSW before you can sign up for a Mentor Session.

How long is each Mentor Session?

For SXSW Interactive, each one-on-one meeting is 7 minutes long.
For SXSW Music and Film, each one-on-one meeting is 10 minutes long.

Do I need to sign up in advance?

Because each session is one-on-one, we strongly encourage you to sign up in advance to ensure you secure a mentor session. There will be on-site sign up for any sessions still available. The online sign-up will close the day before each session.

How can I find out more about each respective mentor?

Within the sign up interface (, you can view each mentor's profile, which includes a short bio.

Will I get a confirmation after I sign up?

Yes. You will get an email confirming your sign up and an email reminder closer to the festival.

What days will the Mentor Program run?

The Mentor Program will run every day from Saturday, March 9 - Saturday March 16

Where will Mentor Sessions be held?

For SXSW Interactive these will be held at the Hilton Garden Inn, 10th Fl.
For SXSW Film these will be held at the Austin Convention Center, 4th Floor room 11AB.
For SXSW Music these will be held at Austin Convention Center, 3rd Floor room 8BC.